Conservation work is all about endurance and perseverance. Success does not come easy and in essence it is not for the faint hearted. Based on this reality it made good sense to link the Rare Finch Conservation Group brand name to long distance cycling events
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The new RFCG cycling top that will be seen at major long distance cycling events. Photo Eelco Meyjes
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Starting last year with Alex Antrobus and Murray Baumont, who cycled all the way from Johannesburg to the Bwindi Impenetrable Forest in Uganda, then onto Nairobi in Kenya, a distance of more than 5000 km, it started a healthy new trend. They wore their T shirts with great pride wherever they went and it gave the RFCG some very good exposure.
Part of our strategy this year is to promote the RFCG brand name to a wider audience outside the relatively small avicultural community. With time this audience may become a valuable support group for the work that we do.
It all started in 2012 with Alex Antrobus ( left ) and Murray Beaumont, who cycled from Joburg to Uganda and then onto Kenya. Photo Eelco Meyjes
Cycling is the new golf in the world, and it is one of the fastest growing sports in South Africa. Over the next couple of months the brand name will be seen at some of the countries premier long distance off road and on road cycling events. Starting with the 55 km 94.7 MTB challenge on 10 November , then the 94.7 km road cycle challenge, The 110 km Cape Argus challenge in Cape Town in March and ending with the 900 km 9 day Joberg2C off road cycle event in April 2014. Exposure to the brand will be seen by a good few hundred new people, not to mention the times that it will be visible during all the training rides required to participate in these long distance events.
The Rare Finch Conservation Group is registered in South Africa as a non-profit organisation and is totally dependant on donors and sponsors to carry out its finch conservation work. For more info visit http://www.rarefinch.org or write to the secretary at editor@avitalk.co.za
SEE – CONSERVE – ENJOY
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